Are you ready to turn your marketing into measurable results? Is closing sales your main focus?
Great!
In this article, I'll show you how an active content strategy - using colors, stories, and measurable actions - breaks the "ice" and makes your sales process smoother. I'll also share concrete figures from a two-month campaign!
Why Numbers Matter
To get noticed by potential customers, you need visibility. And that takes repetition, repetition, repetition.
If you're not present when a customer decides to buy, that famous "cha-ching" sound will come from someone else's register.
Without measurable results and testing - agile cycles - your pipeline slows down and customers drift away, until everything stops and your brand fades into invisibility.
My journey working with different brands has taught me that combining colors and stories with tangible actions creates mental landscapes that lead to sales. When your audience recognizes you, your sales team closes deals more easily, and people answer the phone saying: "I've seen and heard about you!"
Practical Example: November–December, Startup X
A two-month campaign showed how content strategy breaks the ice. Here are the numbers and actions:
Campaign Results
- 📱Instagram Achievements
- • 92 posts: colorful images and stories with CTAs
- • Accounts reached: 14,000
- • Impressions: 52,000
- • Followers: +1,000
- 📝Blog Content
12 articles: helpful content solving customer problems
- 💼Personal LinkedIn
- • Employee advocacy: 531,000 views
- • 1.7 million impressions per month
- 📸Personal Instagram
3,800 impressions, directing traffic to company assets
What Do These Numbers Mean?
Breaking the Ice
After a 1 million media reach, the brand became familiar
Easier Sales
The sales team reported that brand recognition sped up deal closings
Long-Term Impact
+1,000 Instagram followers and 531,000 LinkedIn views strengthened brand position
Practical Tips for Success
- ✓Content Types: Pricing pages, problem-solving content, transparency in company processes - document your business and actions on social media, introduce your team, subcontractors, and staff
- ✓Test and Measure: A/B test CTA buttons, tone of voice, content; consider burnout, channels, and target audiences; don't assume - test boldly
- ✓Page Content & Internal Links: Consider different stages of the buyer journey, guide users forward, and boost SEO at the same time
- ✓Tools: Analytics for tracking conversions, Adobe Cloud for content, 4K video with iPhone
Act Now - Make Your Brand a Diamond
These numbers aren't a coincidence - they're the result of a strategy that combines creativity with data. And this is repeatable - I've done the same for a construction company, for example.
So – do you want to break the ice and make sales easier?
Get in touch, and I'll create a measurable growth plan for you!