Reflections on Business Dynamics: Navigating Success and Survival in a Changing Market
As I wrap up Week 46, I’ve been diving deep into conversations—calls, messages, and candid chats, with around 100 agencies in the 2-5 million turnover bracket.
– The vibe?
Surprisingly split down the middle: fifty-fifty, black-and-white realities.
On one side, companies are either shuttering doors or teetering on the edge. On the other, they’re swamped, turning away work with that classic ”thanks, but no thanks.” It’s a stark divide, and it’s got me pondering the root causes.
– What fuels the wins, what triggers the wipeouts, the missed chances, the highs, and the lows.
Here’s a thought: Could a solid marketing foundation have changed the game for those facing closure?
Imagine having even a basic digital presence, a hint of online habitus, ready to pivot when cashflow alarms blare. No last-minute scrambles; just an ad hoc launch from a pre-built base.
– And for the overbooked?
When markets demand more, marketing isn’t just about clients, it’s your secret weapon for attracting top talent. A polished brand and healthy finances? That’s magnetic. Skilled pros flock to stability.
What about that big when-shit-hits-the-fan project? Without agile response systems, you risk fumbling the volume and follow-ups. Don’t bet your future on one pillar or client – the world evolves fast.
Marketing? It’s always an investment. Flexible, scalable, essential.
And don’t get me wrong – A huge shoutout to the thrivers: If you’re cool-headed and committed to your path, I am cheering you on! You’ve likely nailed that golden mean – no addiction to hustle, just living and working on your terms. Kudos!
For those staring at blank slates, hungry for action – let’s connect.
It’s a beautiful blank-canvas folks and we can start simple: audit, new pages, branding, SEO, keywords, content model and content production, social media and so on.
– It’s always a tailored advice – DM me.
Week 46 | target: Agencies in that 2-5M sweet spot | sampling: 100 companies
#dodiddone
And as always – be happy and enjoy your day!